We've compiled a list of awesome content from the world of cycling, racing, and design, plus motivational, inspirational, and just outright interesting stories we think you'll enjoy! From the creative talents of Singer Porsche to the 3-month long Santa Monica Mountains Challenge, there is something here for everyone.
This Latigo RS1-D in Racing Red is Franco Bicycles Bike of the Week! This bike has everything from custom geometry to HRD Dura-Ace Di2. Take a look and see how tall guys do fast and light carbon bikes!
We've compiled a list of awesome content from the world of cycling, racing, and design, plus motivational, inspirational, and just outright interesting stories we think you'll enjoy! From the upcoming Rivet Raid to Top 5 Signs You're a Road Cyclist, there is something here for everyone.
Franco Factory Racing team member Galen shares how he won the war with weight and the challenges of getting back in the racing scene after stepping back for a few years.
Franco Factory Racing is based on the introspective search for the reason we race. We'll be documenting the team here on this blog as well as the FFR Instagram. Follow our journey as we live, race, and try to understand why along the way!
In the search for what we were all about, I kept ignoring what I was about. Not at the surface, but at a core level. I was looking at the question with the wrong lens. I was looking at it with the Franco lens, the lens of an organization, a company. I wasn’t looking at it with my personal lens, the lens of a person. A person that I know well. It was that shift that made all the difference. It was that swapping out of a lens that helped me find my why and, ultimately, Franco’s reason for being.
Some bikes give off an air of privilege, questioning your intent to ride hard. Other bikes are just begging you to drop the hammer. The Grimes R1 is built to be ridden and to push the limits all while having fun.
"Personally...these are the powermeters I have been waiting for my entire life. That might sound like a bold statement, but it's completely true." -Julian Franco
