Franco Factory Racing - Everyday Heroes
By: Franco Bicycles | April, 18, 2018
Why race? What’s the point? Why do we subject ourselves to all the hardships, the sacrifices, and the consistency it takes to be competitive? Why risk everything for a slim chance at glory that is only truly understood within a small segment of cycling? Racers invest their body, their time, and every ounce of energy to have a chance at achieving relevance in the sport. Yet, if they do finally achieve that something, was it worth it or will it feel fleeting? If we base our value on our successes, are we then less valuable when we under-perform?
Our gut tells us there's more to it than glory.
If you are truly dedicated, cycling is selfish. If your training, food plan, and recovery isn't the first thing on your mind–you will fail, let's not dance around it. Why put yourself and those who love you through that emotional strain? Why is it that most of the time your loved ones will give you the support you need?
It can't all be selfish either.
The other thing they don’t tell you is that it doesn’t get easier, ever. Ever. It's soul crushing because there will always be someone faster. You may have heard that before, but when you train harder for more hours than you ever have and get trounced–you will completely understand.
So why do we race?
In an effort to answer these questions, Franco Bicycles will be showcasing riders from our two Franco Factory Racing squads to hopefully find some answers over the next year.
California: Franco Factory Racing p/b E.K. DDS
As the year rolls on, we will be highlighting the people that make it possible for Franco Factory Racing to exist.
It’s gonna be a wild ride! Make sure to keep up with the racers by following us on Instagram!
Written by: Jonathan Perez