Which 3 items matter most on your new gravel bike?

Being a direct-to-consumer brand, we get the opportunity to spec bikes for lots of riders, and to chat and learn about them and their riding.

With over a decade of conversations in hand, we’ve built a good sense of what matters most when building someone a new bike.

When working on the new design, I was inspired by our California coastline here. The colors of waves crashing, the sunlight gleaming on the water, the blue skies - all of it blended together in my head.

In 2020 we all spent a large portion of our mental bandwidth navigating a series of situations that were largely beyond our control and trying to keep our respective ships afloat in the choppy waters. In 2021 we are looking forward -- new products, new ideas, new outcomes.